Castle Bingo Essay Example | Topics and Well Written Essays - 2000 words - 1

Castle Bingo - Essay Example It is important to mention the fact that the emergence of high level of connectivity amongst the masses around the world has resulted in the process of faster diffusion of various kinds of global trends. The rapid spreading of global trends in various corners of the world is bringing in a massive change in regards to consumer demands as consumers are starting to get more and more demanding in nature. It is wise to highlight the fact that as a result of emergence of various kinds of global trends, the consumers around the world are increasingly focusing on the process of getting products and services that provides better value for money. On the course of bringing in a revolutionary change in regards to the consumer behaviour and demand expectations of the masses, the global trends are also clearing the way for the emergence of new markets. Organizations around the world are trying their best to enter into the newly emerging markets for the purpose of capitalizing on significant busine ss opportunities as well as possible avenues of future growth. This is resulting in the creation of a tremendously competitive business environment. In order to gain a significant edge in the market in regards to its competitors, the companies around the world are trying to gain as much information as possible in regards to the respective clients and consumers. This endeavour of organizations around the world to gather the latest information from the market has resulted in the emergence of the importance of market research. About Market Research It can be said that the market research is often identified as the function which helps in generating a lot of insight in regards to the consumers, customers, clients as well as the associated stakeholders of a business firm or organization (Kolb, 2008, p. 7). It helps the business organization to significantly identify the various patterns and trends that are existent in the market in regards to the consumer behaviour as well as the latest market trends that exists in various geographical regions (ESOMAR, 2007, p. 37). Talking in a more detailed manner, the function of market research comprises of a lot of functions like determining and indentifying the research problem, designing the questionnaire or the survey instrument, designing the nature of research to be conducted as well as the entire methodology related to data collection. It also has to be said that the market research process also involves significant amount of analysis of various relevant data that has been collected by the market researchers through the process of administration of the questionnaire. It is very important to mention that the marketing research has a high linkage in regards to marketing. It has to be said that the process of marketing talks in broad details about the implementation of the product, place, promotion and price in the market place though effective segmentation, targeting and positioning. It has to be said that the process of m arket research paves the way for effective segmentation, targeting and positioning of the product and service to the right target audience through the gathering of the information in regards to the trends of the market as well as that of the customers. It has to be said that the market research paves a linkage between the value expectation of the consumer

Globalisation, International Trade and Marketing Essay

Globalisation, International Trade and Marketing - Essay Example Globalization trends have been different at various times of its evolution, allowing the observation of remarkable phases of evolution over time. The consideration of globalization process over the years, and the evaluation and assessment of the defining factors of globalization allow for the examination of past, present and future trends in globalization. Contemporary globalization takes a diverse and dynamic position, encompassing cultural, social, economic, political, technological and communication aspects. Origins of Contemporary Globalization Contemporary globalization is founded in human and social evolution, dating back to many centuries ago (Jain, 2011, p.10). The origin of modern time globalization can be traced by considering history of globalization throughout the years. The process can be said to have started right with the evolution of human societies. The multiplication and migration of human ancestors started between 10,000 and 20,000 years ago. At the time, hunting a nd gathering was the main survival practice. The multiplication of human life spread across the globe, aided by migration and settlement in new regions. Over the years to around 5,000 years ago, cultivation began and farming activities were evident in many natural environments around the world. Villages started developing and towns were being set up as a result. After the last ice age, agricultural revolution was experienced, marking a significant change in people’s life at the time (Jain, 2011, p.16). Need for exchange emerged, and trade resulted around 3,000 years ago. Tradable goods that included but not limited to artifacts and raw materials were exchanged. Global population growth was significantly rising, reaching one million people by this time. As a result, cultural, social and religious systems began to be realized. As high activity in all aspects of human life continued to be experienced, regional organizations were being realized. Growth and development of empires like Mesopotamia, Samarra, and Uruk emerged, and by 1AD, the entire world’s population approached 150 million people (Jain, 2011, p.19). With this increase in population, need for trade exacerbated. May social settings were not self-sufficient, leading to a scenario of interdependence among societies. Need for trade resulted in the establishment of trade routes around the world. 100 years after, major cities were emerging as trade centres, characterized by relatively high population in comparison to other settlement areas. Fifteenth Century marked a significant position for the current world phenomenon. This is the time that saw the development of the printing press in relatively developed societies of the world. A new world was therefore born, and global population hit 300 million people by this time. This and other major developmental aspects characterized the world until the 18th Century, when industrial revolution took place. Cultural, social, economic and political drive rs influenced the world, especially after the second revolution in agriculture. The global population was approaching a billion people. In the late 19th Century and early 20th Century (1880-1914), European empires had been fully integrated into the region’s set up, and world trade patterns were being re-organized and extended to integrate uncovered areas. By this time, the world population stood at approximately 1.6 billion people, with significant events in the 20th Century being World War I, Great